{"id":5751,"date":"2026-06-26T13:54:49","date_gmt":"2026-06-26T13:54:49","guid":{"rendered":"https:\/\/afric-eco.com\/?p=5751"},"modified":"2026-06-26T13:54:50","modified_gmt":"2026-06-26T13:54:50","slug":"cafe-le-cameroun-veut-boire-ce-quil-produit","status":"publish","type":"post","link":"https:\/\/afric-eco.com\/?p=5751","title":{"rendered":"CAF\u00c9 : LE CAMEROUN VEUT BOIRE CE QU’IL PRODUIT"},"content":{"rendered":"\n

Beau Caf\u00e9 et Incapto lancent l’offensive du \u00ab Made in Cameroon \u00bb avec des solutions caf\u00e9 intelligentes<\/p>\n\n\n\n

Une petite r\u00e9volution est peut-\u00eatre en train de se pr\u00e9parer dans les tasses des entreprises camerounaises. \u00c0 Douala, la marque camerounaise de caf\u00e9 de sp\u00e9cialit\u00e9 Beau Caf\u00e9 et son partenaire espagnol Incapto ont d\u00e9voil\u00e9 une strat\u00e9gie : faire entrer le caf\u00e9 camerounais dans les bureaux, h\u00f4tels, banques, universit\u00e9s, h\u00f4pitaux et espaces d’accueil gr\u00e2ce \u00e0 des machines intelligentes capables de servir un caf\u00e9 premium en un seul clic.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

R\u00e9unis \u00e0 Douala Vendredi 26 Juin 2026 \u00e0 l’occasion du petit-d\u00e9jeuner ex\u00e9cutif exclusif baptis\u00e9 \u00ab Rencontrez votre Barista Automatique \u00bb, dirigeants d’entreprises, responsables institutionnels et d\u00e9cideurs \u00e9conomiques ont d\u00e9couvert une nouvelle g\u00e9n\u00e9ration de solutions caf\u00e9 destin\u00e9es aux espaces professionnels modernes.<\/p>\n\n\n\n

Mais derri\u00e8re la technologie se cache un enjeu bien plus strat\u00e9gique : augmenter la consommation locale du caf\u00e9 camerounais.<\/p>\n\n\n\n

Du producteur mondial au consommateur local : le paradoxe camerounais<\/p>\n\n\n\n

Le Cameroun exporte depuis des d\u00e9cennies des caf\u00e9s Arabica et Robusta r\u00e9put\u00e9s sur les march\u00e9s internationaux. Pourtant, la consommation nationale reste marginale compar\u00e9e au potentiel du pays.<\/p>\n\n\n\n

Pour Beau Caf\u00e9, cette situation doit changer.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u00ab Le Cameroun produit un caf\u00e9 exceptionnel. Nous voulons permettre \u00e0 davantage de Camerounais de d\u00e9couvrir, appr\u00e9cier et savourer le caf\u00e9 cultiv\u00e9 par nos producteurs. Chaque tasse peut contribuer \u00e0 d\u00e9velopper une v\u00e9ritable culture du caf\u00e9 tout en soutenant notre cha\u00eene de valeur agricole \u00bb, explique Etonde Martin-Ndoping, cofondatrice et directrice g\u00e9n\u00e9rale de Beau Caf\u00e9.<\/p>\n\n\n\n

L’enjeu d\u00e9passe largement le simple acte de consommation : il s’agit de transformer une mati\u00e8re premi\u00e8re export\u00e9e en produit \u00e0 forte valeur ajout\u00e9e consomm\u00e9 localement.<\/p>\n\n\n\n

Le pari \u00e9conomique : vendre une marque Cameroun et non plus seulement du caf\u00e9 vert<\/p>\n\n\n\n

La strat\u00e9gie port\u00e9e par Beau Caf\u00e9 marque une rupture avec le mod\u00e8le traditionnel d’exportation du caf\u00e9 brut.<\/p>\n\n\n\n

L’objectif affich\u00e9 est clair : exporter d\u00e9sormais une identit\u00e9, une origine et une histoire.<\/p>\n\n\n\n

\u00ab Nous ne voulons plus d’un caf\u00e9 qui part anonymement. Nous voulons un caf\u00e9 avec sa tra\u00e7abilit\u00e9, son origine, les caract\u00e9ristiques de chaque terroir, son branding et son packaging camerounais \u00bb, affirme Mme Etonde.<\/p>\n\n\n\n

Des hauts plateaux de l’Ouest aux montagnes du Nord-Ouest en passant par les bassins de production du Littoral, chaque caf\u00e9 devra raconter son territoire, ses coop\u00e9ratives et ses producteurs.<\/p>\n\n\n\n

Une d\u00e9marche qui s’inscrit pleinement dans la dynamique mondiale des caf\u00e9s de sp\u00e9cialit\u00e9 o\u00f9 le consommateur recherche d\u00e9sormais l’origine, le producteur et la tra\u00e7abilit\u00e9 autant que le go\u00fbt.<\/p>\n\n\n\n

L’Espagne ouvre la porte du march\u00e9 europ\u00e9en au caf\u00e9 camerounais<\/p>\n\n\n\n

Le partenariat avec Incapto pourrait constituer un tournant majeur pour la fili\u00e8re.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Leader espagnol des solutions caf\u00e9 intelligentes et du caf\u00e9 de sp\u00e9cialit\u00e9 en entreprise, le groupe distribue d\u00e9j\u00e0 des caf\u00e9s provenant de plusieurs origines \u00e0 travers l’Europe.<\/p>\n\n\n\n

Jusqu’ici absent du portefeuille africain de l’entreprise, le Cameroun pourrait devenir la dixi\u00e8me origine commercialis\u00e9e par le groupe.<\/p>\n\n\n\n

\u00ab Lorsque nous avons commenc\u00e9 nos discussions, Incapto ne travaillait avec aucun partenaire africain. Aujourd’hui, le Cameroun s’appr\u00eate \u00e0 rejoindre leurs origines de r\u00e9f\u00e9rence \u00bb, souligne la promotrice de Beau Caf\u00e9.<\/p>\n\n\n\n

Une opportunit\u00e9 strat\u00e9gique pour positionner durablement le label \u00ab Caf\u00e9 du Cameroun \u00bb sur les march\u00e9s europ\u00e9ens.<\/p>\n\n\n\n

L’appui diplomatique espagnol aux entrepreneurs camerounais<\/p>\n\n\n\n

Pr\u00e9sent \u00e0 l’\u00e9v\u00e9nement, le consul d’Espagne a r\u00e9affirm\u00e9 l’engagement de son pays \u00e0 accompagner les initiatives entrepreneuriales camerounaises tourn\u00e9es vers l’Espagne.<\/p>\n\n\n\n

\u00ab L’Espagne est au service du Cameroun et de ceux qui veulent faire des affaires avec elle. Nous facilitons la recherche de partenaires, l’accompagnement des projets et, lorsque les d\u00e9marches sont s\u00e9rieuses, nous favorisons \u00e9galement les proc\u00e9dures de mobilit\u00e9 et de visas d’affaires \u00bb, a-t-il d\u00e9clar\u00e9.<\/p>\n\n\n\n

Le diplomate a \u00e9galement salu\u00e9 le parcours entrepreneurial de la fondatrice de Beau Caf\u00e9.<\/p>\n\n\n\n

\u00ab L’exp\u00e9rience Beau Caf\u00e9 est un exemple \u00e0 suivre. C’est le dynamisme d’une jeune entrepreneure qui est partie d’une passion pour b\u00e2tir un projet ambitieux. Nous avons d\u00e9cid\u00e9 d’accompagner cette initiative sans condition afin qu’elle devienne une vitrine du potentiel entrepreneurial camerounais. \u00bb<\/p>\n\n\n\n

Une ambition d\u00e9sormais sous-r\u00e9gionale<\/p>\n\n\n\n

Au-del\u00e0 du march\u00e9 camerounais, Beau Caf\u00e9 affiche d\u00e9sormais des ambitions pour l’ensemble de la sous-r\u00e9gion CEMAC.<\/p>\n\n\n\n

L’introduction de solutions caf\u00e9 intelligentes dans les si\u00e8ges sociaux, h\u00f4tels et espaces d’affaires de Douala pourrait rapidement servir de mod\u00e8le pour Libreville, Brazzaville, N’Djamena, Malabo ou Bangui.<\/p>\n\n\n\n

Dans une Afrique centrale o\u00f9 les consommations de caf\u00e9 premium restent encore peu d\u00e9velopp\u00e9es, le Cameroun pourrait ainsi devenir le hub r\u00e9gional du caf\u00e9 de sp\u00e9cialit\u00e9 et des solutions caf\u00e9 connect\u00e9es.<\/p>\n\n\n\n

Le signal d’une nouvelle \u00e9conomie agricole<\/p>\n\n\n\n

L’initiative Beau Caf\u00e9-Incapto illustre une transformation plus profonde de l’\u00e9conomie camerounaise : celle du passage de l’exportation de mati\u00e8res premi\u00e8res \u00e0 la cr\u00e9ation de marques nationales fortes.<\/p>\n\n\n\n

Dans cette nouvelle \u00e9quation \u00e9conomique, la richesse ne se mesure plus uniquement en tonnes export\u00e9es, mais aussi en valeur cr\u00e9\u00e9e localement, en emplois g\u00e9n\u00e9r\u00e9s et en image de marque construite autour du \u00ab Made in Cameroon \u00bb.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Afric-eco\/Etienne MONTHE
Contact m\u00e9dia : WhatsApp+(237)674147515
E-mail : africeco@yahoo.com<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

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