{"id":574,"date":"2023-05-29T07:50:15","date_gmt":"2023-05-29T07:50:15","guid":{"rendered":"http:\/\/afric-eco.com\/?p=574"},"modified":"2023-05-29T07:50:16","modified_gmt":"2023-05-29T07:50:16","slug":"economie-commercial-bank","status":"publish","type":"post","link":"https:\/\/afric-eco.com\/?p=574","title":{"rendered":"\u00c9CONOMIE : COMMERCIAL BANK."},"content":{"rendered":"\n<p>La 4 \u00c9dition du BUSINESS DEVELOPMENT FORUM S\u2019ach\u00e8vent Sur une Note Positive.<\/p>\n\n\n\n<p>Permettre aux Clients de la Banque ainsi qu&rsquo;aux acteurs impliqu\u00e9s, de dialoguer, proposer des strat\u00e9gies et des actions adapt\u00e9es au contexte local, Faire l&rsquo;\u00e9tat des lieux des opportunit\u00e9s, acqu\u00e9rir les outils d&rsquo;optimisation, ainsi sont les diff\u00e9rents objectifs de la 4\u00e8me \u00c9dition du Business D\u00e9velopment Forum ( BDF), organis\u00e9 par la Commercial Bank sous la Houlette de son DG, Mr L\u00e9andre DJUMMO, le Jeudi 25 Mai 2023, \u00e0 l&rsquo;h\u00f4tel Kristal Palace sise \u00e0 Akwa, Arrondissement Douala Premier.<\/p>\n\n\n\n<p>Cette 4\u00e8me \u00e9dition est plac\u00e9e sous le th\u00e8me \u00a0\u00bb Nouvelle r\u00e9glementation de change : 3 ans apr\u00e8s en Zone CEMAC, bilan et Outils d&rsquo;optimisation .\u00a0\u00bb<\/p>\n\n\n\n<p>Pour cette circonstances, la Commercial Bank \u00e0 travers son approche Banque-Conseil, \u00e0 l&rsquo;\u00e9coute de ces Clients, c&rsquo;est investir comme de coutume pour la tenue de ce BDF regroupant s\u00e9minaires, rencontres th\u00e9matiques, avec au besoin la contribution des experts au rang duquel, Mr BABISSAKANA, CEO Prescriptor Expert en analyse des Politiques \u00c9conomiques et Mr Emmanuel WAFO PDG MIT CHIMIE, afin de mieux outiller la Client\u00e8le sur des \u00e9ventuelles Pr\u00e9occupations pr\u00e9cises .<\/p>\n\n\n\n<p>Commercial Bank-Cameroun a depuis plusieurs ann\u00e9es plac\u00e9e la satisfaction de sa client\u00e8le au c\u0153ur de la strat\u00e9gie de la gestion relation client.<\/p>\n\n\n\n<p>Une strat\u00e9gie manifeste et appr\u00e9ciable depuis 4 ans, \u00e0 travers sa plate forme BDF qui s&rsquo;inscrit dans la politique de la banque d&rsquo;accompagner et de fid\u00e9liser la client\u00e8le entreprise.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/afric-eco.com\/wp-content\/uploads\/2023\/05\/Image1-2.jpg?resize=666%2C374\" alt=\"\" class=\"wp-image-576\" width=\"666\" height=\"374\" srcset=\"https:\/\/i0.wp.com\/afric-eco.com\/wp-content\/uploads\/2023\/05\/Image1-2.jpg?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/afric-eco.com\/wp-content\/uploads\/2023\/05\/Image1-2.jpg?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/afric-eco.com\/wp-content\/uploads\/2023\/05\/Image1-2.jpg?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/afric-eco.com\/wp-content\/uploads\/2023\/05\/Image1-2.jpg?resize=1536%2C864&amp;ssl=1 1536w, https:\/\/i0.wp.com\/afric-eco.com\/wp-content\/uploads\/2023\/05\/Image1-2.jpg?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/afric-eco.com\/wp-content\/uploads\/2023\/05\/Image1-2.jpg?w=1600 1600w\" sizes=\"auto, (max-width: 666px) 100vw, 666px\" \/><\/figure>\n\n\n\n<p>Cette 4\u00e8me \u00e9dition, s&rsquo;inscrit dans un contexte marqu\u00e9 par l&rsquo;\u00e9valuation de la Nouvelle r\u00e9glementation des changes 3 ans apr\u00e8s sa mise en exergue pour la zone CEMAC.<\/p>\n\n\n\n<p>La r\u00e9glementation des changes est un document qui codifie les op\u00e9rations de changes et du Commerce ext\u00e9rieur entre les pays membres de la CEMAC et leurs partenaires situ\u00e9s hors de la Sous-R\u00e9gion Afrique Centrale.<\/p>\n\n\n\n<p>Lanc\u00e9e en Septembre 2018, puis entre en vigueur 3 mois plus tard pr\u00e9cis\u00e9ment en D\u00e9cembre 2018.<\/p>\n\n\n\n<p>\u00a0\u00bb Cette Nouvelle R\u00e9glementation de changes est une approche plus laborieuse de la Banque Centrale, qui vise \u00e0 limiter le flux des devises qui convergent vers l&rsquo;ext\u00e9rieur, en invitant ces Clients \u00e0 rentrer investir dans leurs pays\u00a0\u00bb a pr\u00e9cis\u00e9 Mr BABISSAKANA dans sa prise de parole.<\/p>\n\n\n\n<p>Apr\u00e8s 3 ans de&nbsp; mise en vigueur,&nbsp; cette nouvelle r\u00e9glementation, quelques points positifs peuvent \u00eatre d\u00e9j\u00e0 dress\u00e9 \u00e0 savoir la Promotion des march\u00e9s nationaux par l&rsquo;\u00e9limination des entraves au commerce intra-communautaire; la Coordination des de d\u00e9veloppement et l&rsquo;harmonisation des projets industriels, la Cr\u00e9ation d&rsquo;un v\u00e9ritable march\u00e9 commun.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/afric-eco.com\/wp-content\/uploads\/2023\/05\/Image5.jpg?resize=680%2C382\" alt=\"\" class=\"wp-image-577\" width=\"680\" height=\"382\" srcset=\"https:\/\/i0.wp.com\/afric-eco.com\/wp-content\/uploads\/2023\/05\/Image5.jpg?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/afric-eco.com\/wp-content\/uploads\/2023\/05\/Image5.jpg?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/afric-eco.com\/wp-content\/uploads\/2023\/05\/Image5.jpg?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/afric-eco.com\/wp-content\/uploads\/2023\/05\/Image5.jpg?w=1280&amp;ssl=1 1280w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><\/figure>\n\n\n\n<p>\u00c0 c\u00f4t\u00e9s de ces points positifs sur lesquels les participants et les panelistes ont \u00e9chang\u00e9 tout au long de cette BDF , on peut \u00e9galement mentionner que la Nouvelle r\u00e9forme bancaire a \u00e9galement contribu\u00e9 d&rsquo;un Premier temps \u00e0 la facilitation du processus d&rsquo;apurement par des outils (transfert et via email \u00e0 l&rsquo;adresse apurement@beac.net) mis \u00e0 la disposition des banques par la BEAC et implication accrues des intervenants, d&rsquo;un Second temps \u00e0 l&rsquo;Augmentation du taux d&rsquo;apurement des transactions, Troisi\u00e8me temps \u00e0 la mise en vigueur davantage de transparence dans la lutte contre le blanchiment et fuite des capitaux , le financement du terrorisme et la prolif\u00e9ration (LCB\/FT), d&rsquo;un Quatri\u00e8me temps \u00e0 la formation continue et mise \u00e0 jour des banques sur la conformit\u00e9 des op\u00e9rations \u00e0 ex\u00e9cuter par rapport aux textes r\u00e9glementaires, ensuite d&rsquo;un Cinqui\u00e8me temps \u00e0 l&rsquo;Augmentation de la visibilit\u00e9 et de la clart\u00e9 dans le Traitement des op\u00e9rations relatifs&nbsp; aux commerces ext\u00e9rieurs et Enfin l&rsquo;Augmentation de l&rsquo;expertise des Banques qui contribuent \u00e0 minimiser les risques de non-conformit\u00e9 \u00e0 la Nouvelle r\u00e9glementation de changes.<\/p>\n\n\n\n<p>Malgr\u00e9 ce tableau reluisant, la mise en exergue de la Nouvelle r\u00e9glementation , n&rsquo;a pas fait les beaux jours des op\u00e9rateurs \u00e9conomiques zone CEMAC.<\/p>\n\n\n\n<p>Car depuis sa mise en vigueur, cette nouvelle r\u00e9forme bancaire, a pr\u00e9sent\u00e9 quelques inqui\u00e9tudes observables que le PDG de MIT CHIMIE, Mr Emmanuel WAFO a pr\u00e9sent\u00e9 dans son brillant expos\u00e9<\/p>\n\n\n\n<p>+ La Nouvelle R\u00e9glementation de Change a eu une r\u00e9forme Brusque et Globale \u00a0\u00bb puisque la nouveaut\u00e9 n&rsquo;a jamais \u00e9t\u00e9 facile \u00e0 impl\u00e9menter \u00a0\u00bb Martel\u00e9 par ce dernier ;<\/p>\n\n\n\n<p>+ La difficult\u00e9 a \u00e9t\u00e9 perceptible au Niveau des proc\u00e9dures qui sont tr\u00e8s complexes ;<\/p>\n\n\n\n<p>+ La communication d\u00e9taillante et exigeante de cette nouvelle r\u00e9forme bancaire se pose \u00e9galement comme une r\u00e9elle difficult\u00e9 ;<\/p>\n\n\n\n<p>+ Enfin, le PDG, trouve que la multiplicit\u00e9 des acteurs relatifs \u00e0 cette nouvelle r\u00e9forme bancaire est une r\u00e9elle difficult\u00e9. \u00ab\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/afric-eco.com\/wp-content\/uploads\/2023\/05\/Image4.jpg?resize=697%2C392\" alt=\"\" class=\"wp-image-578\" width=\"697\" height=\"392\" srcset=\"https:\/\/i0.wp.com\/afric-eco.com\/wp-content\/uploads\/2023\/05\/Image4.jpg?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/afric-eco.com\/wp-content\/uploads\/2023\/05\/Image4.jpg?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/afric-eco.com\/wp-content\/uploads\/2023\/05\/Image4.jpg?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/afric-eco.com\/wp-content\/uploads\/2023\/05\/Image4.jpg?w=1280&amp;ssl=1 1280w\" sizes=\"auto, (max-width: 697px) 100vw, 697px\" \/><\/figure>\n\n\n\n<p>La COMMERCIAL BANK , poursuit cette analyse du PDG en indiquant , a travers une analyse faite issue des r\u00e9actions de ces clients qui s&rsquo;insurgent du dysfonctionnement des politiques publiques et par ricochet des administrations publiques moteur de plusieurs effets pervers relatifs \u00e0 cette nouvelle r\u00e9glementation qui sont entre autres :<\/p>\n\n\n\n<p>&#8211; La forte exposition de la banque au risque de sanctions r\u00e9glementaires compte tenu de la lente mise en \u0153uvre des nouvelles exigences de la r\u00e9glementation de changes ;<\/p>\n\n\n\n<p>&#8211; Lente prise en compte par la BEAC des r\u00e8gles et usance relatives aux op\u00e9rations du Commerce International ;<\/p>\n\n\n\n<p>&#8211; Difficult\u00e9s \u00e0 justifier et mettre en conformit\u00e9 les op\u00e9rations en raison de la r\u00e9sistance des op\u00e9rateurs \u00e9conomiques \u00e0 fournir des pi\u00e8ces justificatives et dans le d\u00e9lai ;<\/p>\n\n\n\n<p>&#8211; Enfin la difficult\u00e9 d&rsquo;adaptation de la client\u00e8le due \u00e0 cette impr\u00e9gnation aux nouvelles exigences.<\/p>\n\n\n\n<p>Au del\u00e0 des manquements de cette Nouvelle r\u00e9glementation de changes longtemps \u00e9voqu\u00e9 dans ces \u00e9changes, ces \u00e9changes et partage d&rsquo;exp\u00e9riences ont plus au moins permis aux experts et participants pr\u00e9sent de conclure que la nouvelle r\u00e9forme bancaire \u00e0 l&rsquo;impl\u00e9mentation n&rsquo;a<\/p>\n\n\n\n<p>&nbsp;pas \u00e9t\u00e9 chose facile.<\/p>\n\n\n\n<p>Ainsi , dans l&rsquo;unanimit\u00e9 ceux-ci trouvent \u00ab\u00a0Qu&rsquo;une qu\u00eate d&rsquo;am\u00e9lioration des processus permettra de mettre en exergue les outils optimisation \u00e0 travers , l&rsquo;organisation interne en vue d&rsquo;am\u00e9liorer leur syst\u00e8me de v\u00e9rification de la conformit\u00e9 \u00e0 la nouvelle r\u00e9glementation des changes des documents re\u00e7us dans le cadre du commerce ext\u00e9rieur ; La mise en place d&rsquo;un service de suivie r\u00e9glementaire et v\u00e9rification de la conformit\u00e9 des transactions \u00e0 l&rsquo;\u00e9tranger ; La Mise \u00e0 jour des Check-lists en vue de faciliter la mise en \u0153uvre des textes d&rsquo;application de la R\u00e9glementation etc. .<\/p>\n\n\n\n<p>Le PDG de MIT CHIMIE, Mr Emmanuel WAFO se veut plus pratique en proposant une r\u00e9forme bancaire la plus adapt\u00e9e aux r\u00e9alit\u00e9s des op\u00e9rateurs \u00e9conomiques \u00e0 travers une mise en vigueur des politiques publiques propres et efficaces, ensuite une adoption du syst\u00e8me KYC, une invite aux op\u00e9rateurs \u00e9conomiques \u00e0 limiter le flux de devises de l&rsquo;ext\u00e9rieur .<\/p>\n\n\n\n<p>La Commercial Bank, \u00e0 travers ces \u00e9changes a r\u00e9ussi son chalenge d&rsquo;\u00eatre toujours proche de sa client\u00e8le en leurs \u00e9coutant, en recueillant leurs dol\u00e9ances dans le but de faire part pas \u00e0 qui de droit.<\/p>\n\n\n\n<p>Ces moments particuliers n&rsquo;ont laiss\u00e9 indiff\u00e9rents aucun participant parmi lequel le DG de L&rsquo;ITGSTORE Mr, Gabriel FOPA&nbsp; qui en ces mots exprime sa satisfaction \u00a0\u00bb c&rsquo;est une joie pour moi de prendre pas \u00e0 ces \u00e9changes , tr\u00e8s enrichissantes pour nous , n\u00e9anmoins nous avons fait pas de nos remarques et surjections induites de cette nouvelle r\u00e9glementation des changes , en esp\u00e9rant qu&rsquo;elles seront prises en compte, nous disons un merci particulier \u00e0 Mr L\u00e9andre DJUMMO&nbsp; pour la tenue et la r\u00e9ussite de cette 4\u00e8me \u00e9dition du Business D\u00e9veloppent Forum\u00a0\u00bb<\/p>\n\n\n\n<p>\u00c0 l&rsquo;issue des \u00e9changes, le DG de cette structure Financi\u00e8re L\u00e9andre DJUMMO, exprime sa satisfaction, il invite ses clients de ne pas tricher, d&rsquo;\u00eatre en r\u00e8gles, car pour lui \u00a0\u00bb le tricheur finit toujours pas \u00eatre d\u00e9couvrit \u00ab\u00a0.<\/p>\n\n\n\n<p>&nbsp;Ainsi le rendez-vous est donn\u00e9 pour l&rsquo;ann\u00e9e prochaine.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/afric-eco.com\/wp-content\/uploads\/2023\/05\/Image10-4.jpg?resize=733%2C412\" alt=\"\" class=\"wp-image-580\" width=\"733\" height=\"412\" srcset=\"https:\/\/i0.wp.com\/afric-eco.com\/wp-content\/uploads\/2023\/05\/Image10-4.jpg?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/afric-eco.com\/wp-content\/uploads\/2023\/05\/Image10-4.jpg?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/afric-eco.com\/wp-content\/uploads\/2023\/05\/Image10-4.jpg?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/afric-eco.com\/wp-content\/uploads\/2023\/05\/Image10-4.jpg?resize=1536%2C864&amp;ssl=1 1536w, https:\/\/i0.wp.com\/afric-eco.com\/wp-content\/uploads\/2023\/05\/Image10-4.jpg?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/afric-eco.com\/wp-content\/uploads\/2023\/05\/Image10-4.jpg?w=1600 1600w\" sizes=\"auto, (max-width: 733px) 100vw, 733px\" \/><\/figure>\n\n\n\n<p>Commercial Bank (CBC), est un acteur majeur du secteur bancaire au Cameroun, sortie de l&rsquo;Administration provisoire en 2016, l&rsquo;ann\u00e9e 2021 du 31 D\u00e9cembre, elle se classait 5\u00e8me sur 15 en mati\u00e8re de distributeur de cr\u00e9dit . Son r\u00e9seau d&rsquo;agence est pass\u00e9 de 8 \u00e0 20 ces 2 derni\u00e8res ann\u00e9es.<\/p>\n\n\n\n<p>Fabrice Tatisson<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La 4 \u00c9dition du BUSINESS DEVELOPMENT FORUM S\u2019ach\u00e8vent Sur une Note Positive. 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