{"id":510,"date":"2023-05-18T16:49:29","date_gmt":"2023-05-18T16:49:29","guid":{"rendered":"http:\/\/afric-eco.com\/?p=510"},"modified":"2023-05-18T17:14:59","modified_gmt":"2023-05-18T17:14:59","slug":"societe-cfao-consumer-retail","status":"publish","type":"post","link":"https:\/\/afric-eco.com\/?p=510","title":{"rendered":"SOCI\u00c9T\u00c9 : CFAO CONSUMER RETAIL."},"content":{"rendered":"\n

Une QUINZAINE DU MADE IN CAMEROON\u00a0 Organis\u00e9e \u00e0 Douala.<\/strong><\/p>\n\n\n\n

Philippe MARCILLON, Directeur G\u00e9n\u00e9ral du CFAO Consumer Retail, a pr\u00e9sid\u00e9 ce Mercredi 17 Mai 2023, L’ouverture officielle de la Quinzaine du MADE IN CAMEROON, il \u00e9tait accompagn\u00e9 dans cet exercice des autres responsables de cette structure commerciale \u00e0 savoir Mr Guy Anthony NAWE , Carrefour Market Manager – Douala , Mme Florence ETONG ,Responsable Marketing et Communication et bien d’autres invit\u00e9s de marques.<\/p>\n\n\n\n

Cette c\u00e9r\u00e9monie s’est d\u00e9roul\u00e9e dans les Supermarch\u00e9s et Centres Commerciaux Carrefour Douala Grand Mall en pr\u00e9sence du Grand public et des hommes et femmes de M\u00e9dias .<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Cette initiative vise \u00e0 mettre encore plus en avant les produits du terroir Camerounais .<\/p>\n\n\n\n

\u00a0\u00bb Le MADE IN CAMEROON fait partie int\u00e9grante de notre politique, depuis plus de 7 ans que nous avons commenc\u00e9 au Cameroun , ce que nous voulons \u00e0 travers cette Quinzaine du MADE IN CAMEROON s’est d\u00e9velopper avec les producteurs Camerounais , de toute mani\u00e8re on ne r\u00e9ussira pas seul , ensemble nous r\u00e9ussirons… .\u00a0\u00bb<\/p>\n\n\n\n

D\u00e9claration de Mr Philippe MARCILLON.<\/p>\n\n\n\n

Cette d\u00e9claration du DG CFAO Consumer Retail est le message cl\u00e9 v\u00e9hicul\u00e9 au grand public et aux m\u00e9dias qui ont prit part \u00e0 cette c\u00e9r\u00e9monie d’ouverture officielle .<\/p>\n\n\n\n

\"\"
Philippe MAR<\/strong>CILLON, Directeur G\u00e9n\u00e9ral du CFAO Consumer Retail<\/mark><\/figcaption><\/figure>\n\n\n\n

Cette initiative pas du constat selon lequel, les produits du terroir Camerounais ne constituent que 30 % de la demande client\u00e8le dans les supermarch\u00e9s Carrefour Market Douala Grand Mall.<\/p>\n\n\n\n

Ce pourcentage r\u00e9f\u00e8re aux 5000 r\u00e9f\u00e9rences de vari\u00e9t\u00e9s de produits du terroir Camerounais retrouv\u00e9es dans les rayons de cette structure commerciale tr\u00e8s insuffisant en terme d’analyse statistique.<\/p>\n\n\n\n

\u00c0 c\u00f4t\u00e9s de ce premier constat , notons que la plupart des produits du MADE IN CAMEROON sont toujours relay\u00e9s en second plan dans plusieurs supermarch\u00e9s et tr\u00e8s peu de Camerounais consomment les produits du terroir .<\/p>\n\n\n\n

Face \u00e0 ce constat alarmant, le DG de CFAO Consumer Retail Philippe MARCILLON a pens\u00e9 qu’une p\u00e9riode pour valoriser ces produits dans sa structure commerciale sera une  piste visible pour sortir ce secteur des fonds baptismaux.<\/p>\n\n\n\n

Cette initiative vient dont \u00e0 point nomm\u00e9, d’une part r\u00e9server une place importante et croissante aux produits locaux dans la strat\u00e9gie de r\u00e9f\u00e9rencement de ses enseignes et d’autre part valoriser ce faire-valoir pour en faire un axe majeur de sa strat\u00e9gie de d\u00e9veloppement au Cameroun.<\/p>\n\n\n\n

Le d\u00e9veloppement du Cameroun passera par la valorisation du MADE IN CAMEROON, raison de quoi plusieurs activit\u00e9s sont envisag\u00e9es pendant ces deux semaines.<\/p>\n\n\n\n

Au menu de cette Quinzaine du MADE IN CAMEROON qui a d\u00e9but\u00e9 pr\u00e9cis\u00e9ment le Jeudi 10 Mai  ,<\/p>\n\n\n\n

+ La d\u00e9gustation gratuite pour faire d\u00e9couvrir au grand public le meilleur du MADE IN CAMEROON dans , l’agro-alimentaire ;<\/p>\n\n\n\n

+ Les d\u00e9fil\u00e9s de mode pour illustrer la cr\u00e9ativit\u00e9 et le dynamisme de l’industrie textile locale ;<\/p>\n\n\n\n

+ La valorisation du riche Patrimoine gastronomique du Cameroun \u00e0 travers la programmation exclusive de plats du terroir au menu Traiteur des Supermarch\u00e9s Carrefour ce week-end ;<\/p>\n\n\n\n

+ La tenue d’une conf\u00e9rence-d\u00e9bat r\u00e9unissant des acteurs locaux , \u00c9tatiques comme priv\u00e9s pour discuter d’une Synergie pour le d\u00e9veloppement du MADE IN CAMEROON .<\/p>\n\n\n\n

\u00c0 c\u00f4t\u00e9s de ces activit\u00e9s , la CFAO Consumer Retail pr\u00e9voir beaucoup d’animation et attractions pour faire vibrer les Supermarch\u00e9s et les Centres Commerciaux Carrefour aux couleurs du terroir.<\/p>\n\n\n\n

C’est ainsi que le DG du Magasin Mr Guy Anthony NAWE ajoute :<\/p>\n\n\n\n

\u00a0\u00bb ces deux semaines seront des moments , durant lesquels nous nous engageons \u00e0 promouvoir les produits du terroir , \u00e0 travers une large distribution aux besoins de notre client\u00e8le.\u00a0\u00bb<\/p>\n\n\n\n

\"\"
Guy Anthony NAWE DG du Magasin<\/strong><\/mark><\/figcaption><\/figure>\n\n\n\n

Cette c\u00e9r\u00e9monie d’ouverture officielle, a donn\u00e9 lieu a des \u00e9changes entre les m\u00e9dias, le grand public pr\u00e9sent et les Organisateurs de cette initiative. Donnant lieu a des \u00e9clairements sur quelques points d’ombres.<\/p>\n\n\n\n

 Pendant une Trentaine de minutes, ces derniers ont \u00e9t\u00e9 mieux renseign\u00e9s sur le d\u00e9roulement .<\/p>\n\n\n\n

Ces minutes d’\u00e9changes furent anim\u00e9es par des groupes de danse traditionnels pr\u00e9sent , ce qui permis aux invit\u00e9s d’appr\u00e9cier les sonorit\u00e9s et la diversit\u00e9 culturelle  du Cameroun.<\/p>\n\n\n\n

Ces moments ont \u00e9galement donn\u00e9 , l’occasion id\u00e9ale \u00e0 ce Supermarch\u00e9 Carrefour Market Douala Grand Mall, en cette semaine de f\u00eate Nationale , d’en profiter pour faire sa mue .<\/p>\n\n\n\n

Deux ans et demi apr\u00e8s son ouverture , il sera d\u00e9sormais dot\u00e9 d’un espace restauration de 20 places pour permettre aux clients de profiter sur place d’une Pause-caf\u00e9 ou d’un repas chaud .<\/p>\n\n\n\n

Innovation qui offre ainsi une exp\u00e9rience encore plus agr\u00e9able \u00e0 la client\u00e8le , essentiellement familiale du Douala Grand Mall , expliqu\u00e9 par Guy NAWE Directeur du Magasin \u00a0\u00bb Le magnifique travail entrepris par les \u00e9quipes de Carrefour Douala Grand Mall a \u00e9t\u00e9 r\u00e9alis\u00e9 dans le but de r\u00e9pondre aux attentes clients : Un magasin plus a\u00e9r\u00e9 o\u00f9 il est plus facile de circuler et o\u00f9 les produits non-alimentaire sont mis en avant ; la construction d’un Food Court afin de permettre aux clients de se restaurer sur place ; Et surtout plus de place faite pour les produits MADE IN CAMEROON. La finalit\u00e9 de ce Relooking \u00e9tant d’offrir \u00e0 nos clients , une exp\u00e9rience d’achat diff\u00e9rente . \u00ab\u00a0<\/p>\n\n\n\n

A l’issue de cette c\u00e9r\u00e9monie, une visite guid\u00e9e du Directeur du Magasin, a permit aux invit\u00e9s d\u2019appr\u00e9cier, les produits MADE IN CAMEROON et d’en tirer la conclusion que CFAO Consumer Retail accorde vraiment une place importante \u00e0 ces produits dans ces rayons, pour le bonheur des clients.<\/p>\n\n\n\n

C’est dans cette optique que DG CFAO Consumer Retail Mr Philippe MARCILLON ajoute <\/p>\n\n\n\n

\u00a0\u00bb Moi particuli\u00e8rement je consomme Camerounais, ma bi\u00e8re pr\u00e9f\u00e9rer maintenant c’est la 33 Export et non plus la Heineken , je me rend aux rayons des vivres frais du Supermarch\u00e9 Carrefour Market Douala Grand Mall , pour les achet\u00e9s et j’invite le grand public \u00e0 venir d\u00e9couvrir ces produits du terroir Camerounais durant ces deux semaines, afin qu’ensemble nous puissions donner \u00e0 ces produits une nouveau visage \u00ab\u00a0<\/p>\n\n\n\n

En rappel, CFAO Consumer Retail Cameroun compte aujourd’hui pr\u00e8s de 1000 collaborateurs. Elle compte \u00e0 son actif 3 centres commerciaux ( Bonamoussadi, Eki\u00e9 et PlaYce).<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Elle d\u00e9ploie l’enseigne Carrefour \u00e0 travers 1 Hypermarch\u00e9 et 1 Supermarch\u00e9 \u00e0 Yaound\u00e9 et 4 Supermarch\u00e9s \u00e0 Douala, 1 Supermarch\u00e9 \u00c9conomique Supeco \u00e0 Douala et un Club de marques \u00e0 Yaound\u00e9 avec 3 boutiques : Lacoste , Jusles et La Grande R\u00e9cr\u00e9.<\/p>\n\n\n\n

Fabrice Tatisson<\/p>\n","protected":false},"excerpt":{"rendered":"

Une QUINZAINE DU MADE IN CAMEROON\u00a0 Organis\u00e9e \u00e0 Douala. Philippe MARCILLON, Directeur G\u00e9n\u00e9ral du CFAO Consumer Retail, a pr\u00e9sid\u00e9 ce<\/p>\n","protected":false},"author":1,"featured_media":504,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[13],"tags":[],"class_list":["post-510","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-societe"],"yoast_head":"\nSOCI\u00c9T\u00c9 : CFAO CONSUMER RETAIL. - L'\u00e9conomie en un clic...<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/afric-eco.com\/?p=510\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SOCI\u00c9T\u00c9 : CFAO CONSUMER RETAIL. - L'\u00e9conomie en un clic...\" \/>\n<meta property=\"og:description\" content=\"Une QUINZAINE DU MADE IN CAMEROON\u00a0 Organis\u00e9e \u00e0 Douala. 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